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ABOUT ME

I am a writer and a story-solution, burnout and executive coach. I am a Certified Professional Co-Active Coach (CPCC), and I also hold a Diploma in Integrative Evidence-Based Clinical Hypnotherapy & Mind Body Health Practice (PDHyp/MBH) from the International College of Clinical Hypnosis Practitioners, as well as qualifications in ACT (Acceptance and Commitment Therapy) and mBIT coaching. I am also an Insights Discovery Profile practitioner, and part of the amazing Performance Catalyst core team of coaches and facilitators. 

In my previous life, I used to be a Professor of Cultural History at a British university, but I am feeling much better now. The truth is that I suffered a burnout in academia, and that I didn’t thrive in my job for a very long time. It nevertheless took me many years to dare to leave the university and to become a full-time coach and writer. I couldn’t be happier now, doing what I truly love, and helping others to make courageous changes in their lives. 

For years, I was known as the "exhaustion coach”. My research into burnout and modern fatigue shaped three books (Exhaustion: A History, The Art of Self-Improvement, Exhausted: An A–Z for the Weary) and featured on the BBC, in the Guardian, Vogue, Cosmopolitan, The Observer, the TLS, National Geographic, Psychologies, Psychology Today and many other outlets.

But the deeper I looked into exhaustion – my clients’, my culture’s, and my own – the more I understood something essential: Exhaustion is not just the result of external stressors or overwhelm. It is also caused by the stories we tell ourselves about ourselves, our work, achievement and time.

People burn out not only because of excessive workloads, systemic problems, lack of appreciation or chronic stress – but also because of the harsh, outdated and toxic stories they carry inside: I am an imposter… I must be perfect… I am nothing without success… I cannot afford to spend time on anything but work… I am not good enough… I will never succeed because I lack x, y, z… These stories drain our energy, distort our identity, and limit our future.

We are story-telling animals. Our self-stories shape our inner and outer reality and our future. They generate our core-beliefs and automatic negative thoughts. They feed our inner critics headlines and determine our self-talk. They may destroy engagement, hope and optimism. When our self-stories are toxic, they hold us back and drain us from within. When we are stuck or burnt-out, we need to look at the narrative root causes of our exhaustion.

 

Changing our self-stories changes everything. This insight led me to create The Story Solution™ – a powerful and practical five-step process for identifying and transforming your unhelpful self-stories.

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I am the author of The Story Solution: Change your Toxic Self-Story and Thrive (Profile, 2026), Exhausted: An A-Z for the Weary (Profile, 2024), Exhaustion: A History (Columbia University Press, 2016) and The Art of Self-Improvement: Ten Timeless Truths (Yale University Press, 2021). I have also written a novel, academic works and journalism. 

I am an introvert who loves people. In my spare time, I play the piano and do kick-boxing. I live with my daughter, partner and two Siberian cats in a quaint English cathedral town.

TESTIMONIALS

​ “I sought out Anna’s help in aligning my actions with my values. She coached me through a series of challenges and helped me stay on the path I set out from myself. Her thoughtfully worded questions and comments helped me to accept challenging thoughts and also provoked me to action. I highly recommend her steady and insightful guidance and cannot thank her enough for all her help.”

Student

“I had 4 sessions with Anna during which she helped me identify strengths that were, at first, not obvious to me. Her calm and clear approach helped me move past my inner critic and see things about my work (and personal) history that left me feeling much more accomplished than when we started. With Anna's guidance, I was able to develop more agency in asking for what I needed at work and also in setting healthy boundaries between work/life. Anna is a wonderful, heart-full coach and I strongly recommend her, especially to anyone struggling with burnout in the cultural change/activism sphere.”

Philosopher and Social Change Activist

Copyright Anna Katharina Schaffner

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